This book was originally published under the title *Google Marketing*. Digital marketing is currently undergoing a phase of consolidation where only companies and professionals with a solid understanding of the internet's role in today’s knowledge-based economy, and practical mastery of the tactics within this new digital world, will thrive in the market.

The book "The 8 Ps of Digital Marketing" provides a step-by-step guide for marketers, administrators, entrepreneurs, freelancers, and students to succeed in business strategies of all kinds by leveraging the online environment. It demonstrates how to transform the internet into an efficient and profitable business tool.

Through more than one hundred case studies and hundreds of tool recommendations, the book presents the practical side of digital marketing, while also offering a thorough and educational exploration of the new theories generated by the knowledge era and new information and communication technologies.

This is an essential book for anyone working in marketing and communication and for anyone managing businesses in this new information age. It’s a strategic, tactical, and operational guide that should not be missing from your shelf.