“They say” email is dead. Nonsense! Ninety-four percent of Americans use email. Social media enthusiasts use email more, not less. The reach of mobile email is enormous.

Email offers marketers more opportunities than ever—opportunities that guide customers from consideration and trial to repeat purchases, loyalty, and even brand advocacy. However, email has changed. Email users have changed.

To achieve better results, you must break the rules. Be a rebel! Whether you're a B2B, B2C company, or a startup, this book offers valuable tips to transform your email marketing.

Discover innovative techniques for handling every component of your campaign: lists, sender name, subject line, calls to action, social media integration... everything!

With "The Ultimate Guide to Email Marketing", you will learn to:

- Identify which email marketing “rules” are outdated—and when to break the others;

- Optimize every component of your message and campaign;

- Grow your email list in ways that directly reflect on your revenue;

- Encourage opt-ins by systematically simplifying email registration;

- Use humor and creativity in your email;

- Write great primary, secondary, and tertiary calls to action;

- Take advantage of tools like QR codes and SMS to boost your email list;

- Make better technical decisions on pre-selected opt-in boxes and other attributes;

- Know when to intentionally introduce “imperfections” in your emails;

- Use email marketing and social media to strengthen each other;

- Prepare for the future of email marketing in both the short and long term.